Terms of service

Last Updated: 24 October 2026

Welcome to Pure Culture, a brand operated by Amritmala Pvt LTD (“Company”, “we”, “our”, “us”).

These Terms of Service (“Terms”) govern your access to and use of our website, products, and services, including the purchase of Zero Pain — Joint & Mobility Oil.

By accessing our website or placing an order, you agree to these Terms and our applicable policies.

Please read them carefully before using our website.

1. Company Information

Registered Legal Entity: Amritmala Pvt LTD

Brand Name: Pure Culture

Website: www.pureculture.co

Product: Zero Pain — Joint & Mobility Oil

Registered Address: Block E, CC Colony, Opposite Rana Pratap Bagh, Delhi – 110007, India

Email: support@pureculture.co

Phone / WhatsApp: +91 9315585148

Pure Culture operates as an Indian wellness and personal-care brand, offering products through its online store.

2. Eligibility

By using our website or purchasing our products, you confirm that:

  • You are at least 18 years old.
  • You are legally capable of entering into binding contracts.
  • The information you provide is accurate and complete.
  • You will use our website and products only for lawful purposes.

We reserve the right to restrict access or refuse orders where there are reasonable grounds to suspect fraud, unlawful activity, or misuse of our services.

3. Products & Health Disclaimer

Zero Pain by Pure Culture is a traditional joint and mobility massage oil intended for external use.

Our formulation is rooted in over 70 years of family tradition.

Important Information

  • Zero Pain is intended for external use only.
  • Follow the directions and precautions provided on the product packaging.
  • Avoid contact with eyes and sensitive areas.
  • Do not apply to broken or irritated skin unless permitted by the product instructions.
  • Discontinue use if irritation or an adverse reaction occurs.
  • Keep out of reach of children.
  • Consult a qualified healthcare professional if you have an underlying medical condition, sensitive skin, or concerns about using the product.

Individual experiences may vary.

Information provided on our website is intended for general product awareness and does not replace professional medical advice, diagnosis, or treatment.

We do not guarantee specific results from product use. Product claims are subject to applicable laws, product classification, and approved labelling.

4. Orders & Acceptance

All orders placed through our website are subject to acceptance, payment verification, and product availability.

We reserve the right to:

  • Cancel orders where products are unavailable.
  • Limit quantities where reasonably necessary.
  • Reject orders suspected of fraud or unauthorised transactions.
  • Cancel orders affected by genuine pricing or technical errors, subject to applicable law.

An order confirmation will be sent through an available communication channel.

If an accepted order cannot be fulfilled after payment has been received, we will notify you and arrange an appropriate refund.

Customers must provide accurate shipping addresses and contact information.

5. Pricing & Payments

  • All prices are displayed in Indian Rupees (INR/₹), unless stated otherwise.
  • Applicable taxes and shipping charges will be disclosed before order confirmation.
  • Product prices may change without prior notice.
  • Confirmed orders will not be affected by subsequent price changes.
  • Promotional offers and discount codes are subject to their published terms.

Payments are processed through authorised third-party payment service providers.

We do not independently store complete debit or credit card details on our servers.

Orders requiring online payment will be processed only after successful payment confirmation, unless another payment arrangement is expressly offered.

6. Shipping & Delivery

We aim to process and dispatch orders promptly.

Estimated delivery timelines may vary depending on:

  • Delivery location.
  • Courier and logistics availability.
  • Weather conditions.
  • Government restrictions.
  • Unforeseen operational circumstances.

Customers are responsible for providing accurate delivery information.

Incorrect addresses or unsuccessful delivery attempts may require additional coordination or re-shipment.

Any applicable additional charges will be communicated in advance.

We remain responsible for providing applicable remedies where delivery obligations are not fulfilled in accordance with the law.

For complete details, please refer to our Shipping & Delivery Policy.

7. Returns, Refunds & Replacements

Due to the nature of Zero Pain as a topical personal-care product, we follow hygiene and quality standards for returned products.

Standard Returns

For voluntary or change-of-mind returns:

  • The product must be completely unopened and unused.
  • Original packaging must remain intact.
  • Applicable protective seals must remain unbroken.
  • A return request must be submitted within 48 hours of delivery.

Opened or used products are ordinarily not eligible for voluntary returns.

Damaged, Defective or Incorrect Products

If you receive a damaged, leaking, defective, incorrect, or otherwise non-conforming product, please contact us as soon as possible.

Our team will review the issue and provide an appropriate remedy in accordance with applicable law.

Refunds

Approved refunds will normally be initiated within 5–7 business days following the required verification or inspection.

The time taken for the refund to appear in your account may depend on your bank or payment provider.

Shipping charges for voluntary returns are generally non-refundable unless otherwise stated.

Nothing in these Terms restricts your statutory rights regarding defective, deficient, incorrect, or misrepresented products.

For more information, please review our Return, Refund & Replacement Policy.

8. Order Cancellation

Customers may request cancellation by contacting our support team.

If the order has not yet been dispatched, we will make reasonable efforts to cancel it.

If the order has already been dispatched, the applicable return and refund provisions will apply.

Where an order is cancelled by Pure Culture after payment has been received, an appropriate refund will be arranged.

Any cancellation charges, where legally permitted, will be disclosed in advance and handled in accordance with applicable consumer protection requirements.

9. Intellectual Property

All original content displayed on our website, including:

  • Brand names and logos.
  • Product photographs.
  • Product descriptions.
  • Packaging designs.
  • Website text and graphics.
  • Illustrations and other creative materials.

is owned by Amritmala Pvt LTD or the respective rights holders and is protected by applicable intellectual property laws.

You may not copy, reproduce, distribute, modify, or commercially exploit protected content without appropriate authorisation.

Unauthorised use of the Pure Culture name, logo, or other protected brand assets is prohibited.

10. User Conduct

By using our website, you agree not to:

  • Engage in unlawful activities.
  • Provide false or misleading information.
  • Attempt unauthorised access to our website or systems.
  • Interfere with website functionality.
  • Impersonate another person.
  • Engage in fraudulent transactions.
  • Upload malicious software or harmful content.
  • Violate applicable intellectual property or privacy rights.

We reserve the right to restrict or terminate access where reasonably necessary to prevent unlawful activity or protect our customers and services.

11. Limitation of Liability

To the maximum extent permitted by applicable law, Pure Culture and Amritmala Pvt LTD shall not be liable for indirect or consequential losses resulting from circumstances beyond our reasonable control.

Such circumstances may include:

  • Temporary website interruptions.
  • Technical service disruptions.
  • Unauthorised misuse of customer accounts not attributable to our failure to exercise legally required care.
  • Product misuse contrary to clear instructions, where legally applicable.
  • Unforeseen delivery disruptions.

We do not guarantee uninterrupted access to our website.

Nothing in these Terms excludes or limits liability that cannot legally be excluded, including applicable consumer protection rights, product liability, negligence, or other legally actionable conduct.

12. Indemnification

To the extent permitted by law, you agree to indemnify Amritmala Pvt LTD, its directors, employees, and authorised representatives against reasonable losses or expenses directly resulting from:

  • Your unlawful use of our website.
  • Fraudulent activity.
  • Intentional infringement of third-party rights.
  • Material violations of these Terms.

This provision does not apply to losses caused by our own wrongful conduct and does not restrict statutory consumer rights.

13. Third-Party Services

Our website may use third-party services, including:

  • Payment gateways.
  • Shipping and logistics providers.
  • Customer support platforms.
  • Analytics and marketing services.
  • Shopify and related e-commerce infrastructure.

These third parties may operate under their respective policies and terms.

We are not responsible for independent third-party practices beyond our control.

However, the use of third-party providers does not remove responsibilities imposed on us by applicable law.

14. Privacy & Data Protection

We respect the privacy of our customers and visitors.

Our collection, processing, storage, and sharing of personal information are described in our Privacy Policy.

By using our website, you acknowledge that your personal information will be processed in accordance with that policy and applicable data protection requirements.

Please review our Privacy Policy for more information.

15. Force Majeure

Pure Culture shall not be liable for delays or failure to perform contractual obligations directly caused by circumstances beyond our reasonable control, to the extent permitted by law.

These may include:

  • Natural disasters.
  • Severe weather.
  • Government restrictions.
  • Public health emergencies.
  • Major transportation disruptions.
  • Other extraordinary events beyond our control.

Where such circumstances affect an order, we will make reasonable efforts to communicate with customers and provide appropriate remedies under applicable law.

16. Governing Law & Jurisdiction

These Terms shall be governed by and interpreted in accordance with the laws of India.

Subject to applicable consumer protection laws and mandatory jurisdictional requirements, disputes may be brought before courts or other competent authorities having jurisdiction in Delhi, India.

Nothing in these Terms restricts a consumer's right to approach an appropriate Consumer Disputes Redressal Commission or other competent authority under applicable law.

17. Changes to These Terms

We may update or modify these Terms to reflect changes in business operations, website functionality, or legal requirements.

Updated Terms will be published on this page with a revised Last Updated date.

Changes will apply prospectively unless otherwise permitted by law.

Where required, customers will be notified of material changes.

We encourage visitors to review these Terms periodically.

18. Contact Information & Grievance Redressal

For questions, concerns, or assistance regarding these Terms, products, orders, or website services, please contact us.

Registered Company: Amritmala Pvt LTD

Brand: Pure Culture

Website: www.pureculture.co

Email: support@pureculture.co

Phone / WhatsApp: +91 9315585148

Registered Address:

Block E, CC Colony,
Opposite Rana Pratap Bagh,
Delhi – 110007, India

Grievance Officer: [Insert appointed officer's name and designation]

Grievance Email: support@pureculture.co

We aim to acknowledge consumer complaints within 48 hours and resolve them within one month of receipt, in accordance with applicable consumer protection requirements.

Our Commitment

At Pure Culture, we believe that trust is built through care, honesty, and consistency.

For over 70 years, our family's traditional oil has been prepared and shared with loved ones.

As we bring this tradition to more homes through Zero Pain, we remain committed to responsible business practices, transparent communication, and thoughtful customer service.

Pure Culture

From Our Family to Yours.