Privacy policy
Last Updated: 24 October 2026
Welcome to Pure Culture (“we,” “our,” “us”), the brand behind Zero Pain — Joint & Mobility Oil.
At Pure Culture, trust is at the heart of everything we do. Just as we value the care and tradition behind our products, we are committed to respecting and protecting your personal information.
This Privacy Policy explains how we collect, use, store, protect and share your information when you visit our website, purchase our products or communicate with us.
Please read this policy to understand how your information is handled.
1. Information We Collect
We may collect certain personal information to provide a smooth, secure and personalised shopping experience.
A. Personal Information
When you place an order, create an account, contact us or subscribe to updates, we may collect:
- Full name
- Email address
- Mobile number
- Shipping and billing address
- Order and purchase history
- Payment and transaction information
- Customer service enquiries and communications
Payment information is handled through authorised payment service providers.
B. Automatically Collected Information
When you visit our website, certain technical information may be collected, including:
- IP address
- Browser type and version
- Device information
- Pages visited
- Time spent on our website
- Referral sources
- Website interactions and shopping activity
This information helps us understand how visitors use our website, maintain security and improve our services.
C. Marketing & Communication Information
If you choose to subscribe to our marketing communications, we may collect:
- Email and mobile communication preferences
- Marketing consent records
- Email engagement information
- WhatsApp communication preferences
- Interactions with promotional messages
You may withdraw your marketing consent at any time.
2. How We Use Your Information
We collect and process personal information for purposes including:
- Processing and fulfilling orders
- Delivering products to your address
- Sending order confirmations and shipping updates
- Providing customer support
- Processing eligible returns, replacements and refunds
- Responding to product-related questions
- Improving website functionality and customer experience
- Preventing fraud and unauthorised transactions
- Maintaining business and accounting records
- Complying with applicable legal requirements
- Sending promotional messages where you have provided the required consent
We only use personal information for legitimate business purposes and other purposes permitted under applicable law.
3. Payment Information
Your payment security is important to us.
Payments made through our website are processed using authorised third-party payment gateways and payment service providers.
We do not intentionally collect or store complete debit or credit card numbers on our own servers.
Payment providers may collect and process information necessary to authorise transactions, prevent fraud and complete payments.
We encourage customers to review the privacy practices of their respective payment service providers.
4. Cookies & Tracking Technologies
Our website may use cookies, pixels and similar technologies to improve functionality and understand visitor behaviour.
These technologies may help us:
- Maintain shopping cart functionality
- Remember customer preferences
- Analyse website traffic
- Improve website performance
- Measure advertising effectiveness
- Provide relevant marketing experiences where permitted
Some cookies are essential for website functionality, while others support analytics and advertising.
Where required by applicable law, we obtain consent before using non-essential tracking technologies.
You can manage cookies through your browser settings and, where available, our website's cookie preference controls.
Disabling certain cookies may affect website functionality.
5. Sharing of Personal Information
We may share necessary personal information with trusted service providers who help us operate our business.
These may include:
E-commerce Platform
Our website is powered by Shopify, which provides online store infrastructure, checkout and related services.
Shipping & Logistics Partners
To process, ship, track and deliver your orders.
Payment Service Providers
To securely process payments, refunds and financial transactions.
Customer Support Providers
To respond to enquiries and provide order assistance.
Marketing & Analytics Platforms
To measure website performance, manage advertising campaigns and send permitted marketing communications.
Legal & Regulatory Authorities
Where disclosure is required by applicable law or valid legal process.
We do not sell personal information to third parties for money.
We may share limited information with advertising and analytics partners as described in this policy, subject to applicable privacy requirements and your available choices.
6. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
- Processing and fulfilling orders
- Providing customer support
- Maintaining transaction records
- Meeting accounting and tax requirements
- Preventing fraud
- Resolving disputes
- Complying with legal obligations
Once information is no longer required, we take reasonable steps to delete, anonymise or securely dispose of it, unless continued retention is permitted or required by law.
7. Data Security
At Pure Culture, we take reasonable administrative, technical and organisational measures to protect personal information against unauthorised access, misuse, alteration, loss or disclosure.
Our website and payment services use security measures provided by their respective platforms and service providers.
However, no online transmission or electronic storage system can be guaranteed to be completely secure.
While we take reasonable precautions to protect your information, we cannot guarantee absolute security.
8. Your Privacy Rights
Subject to applicable law, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request updates to your personal details
- Request deletion of eligible personal information
- Withdraw consent for optional data processing
- Unsubscribe from promotional communications
- Raise concerns about how your information is handled
- Exercise other rights available under applicable data protection laws
To exercise any applicable privacy rights, contact us at:
We may request reasonable information to verify your identity before processing certain requests.
We will review and respond to requests in accordance with applicable legal requirements.
Withdrawal of consent does not affect processing that is otherwise permitted or required by law.
9. Children's Privacy
Our website and products are intended for adults aged 18 years and above.
We do not knowingly collect personal information directly from children under 18.
If we become aware that personal information has been collected from a child without the required authorisation, we will take appropriate steps in accordance with applicable law.
Parents or guardians may contact us regarding any concerns about a child's personal information.
10. Third-Party Websites & Services
Our website may contain links to third-party websites, payment services or external platforms.
These websites operate under their own privacy policies and terms.
Pure Culture is not responsible for the privacy practices or content of independent third-party websites.
We encourage customers to review the relevant privacy policies before providing personal information.
11. Marketing Communications
If you subscribe to Pure Culture updates, we may contact you through email, SMS or WhatsApp regarding:
- Product announcements
- Promotional offers
- Brand updates
- New product launches
- Relevant customer communications
We send promotional communications in accordance with applicable consent and communication requirements.
You can unsubscribe from marketing emails using the unsubscribe link provided, where available, or contact us directly.
To stop WhatsApp marketing messages, you may reply STOP or contact our support team.
Transactional communications, including essential order and delivery updates, may continue where necessary.
12. Data Processing & Storage
Our website uses Shopify and may use other third-party technology providers to operate our online store.
Personal information may be processed or stored in India or other countries where our authorised service providers operate.
Where required, we take appropriate steps to ensure that such processing and transfers comply with applicable data protection requirements.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business operations, website functionality or applicable legal requirements.
When changes are made, the updated policy will be published on this page with a revised Last Updated date.
Where required by law, we will provide additional notice or seek consent for material changes.
We encourage customers to review this page periodically.
14. Contact Information & Privacy Grievances
If you have questions, concerns or requests relating to this Privacy Policy or your personal information, please contact us.
Brand: Pure Culture
Website: www.pureculture.co
Product: Zero Pain — Joint & Mobility Oil
Email: support@pureculture.co
Phone / WhatsApp: +91 9315585148
Business Address: Block E, CC Colony, Opposite Rana Pratap Bagh, Delhi – 110007, India
Privacy / Grievance Contact: support@pureculture.co
We aim to address privacy-related enquiries promptly and within applicable legal timelines.
Our Commitment to You
At Pure Culture, trust is more than a promise. It is the foundation of our family tradition.
As we bring that tradition into more homes, we remain committed to treating your personal information with care, responsibility and respect.
Pure Culture
From Our Family to Yours.
